Magda Hi there Magda, I would actually appreciate your help and advice with my FB ads... It's as if you were sent to me
Here's a breakdown on what I've done so far, as well as my (shocking) results...
So, I followed and used a few articles on the Oberlo blog, as well as Tim Kock's case study (https://www.oberlo.com/blog/made-8873-selling-sunglasses), seeing that this was extremely relevant to my niche, but still somewhat different...
I started a Giveaway Promotion last week and I'm letting it run until month end. (http://bit.ly/WooodsterGiveaway)
I only shared the promotion on my personal Facebook profile, my business page and my Instagram account. All of these social pages were brand new with very little "likes"...
When I started the Giveaway, this was where I stood with these social pages:
Wooodster Facebook Business Page: 29 Likes
Wooodster Instagram Account: 23 Followers
Email Subscribers: 5
It's now been about 7 days, and herewith the results so far, I think the promotion isn't doing to bad, and I can use these email leads to retarget in the future...
Wooodster Facebook Business Page: 76 Likes
Wooodster Instagram Account: 69 Followers
Email Subscribers: 201 | 25% Opens | 33.3% Clicks
With regards to my attempt to FB Ads, I created two audiences, the first based on Tim Kock's Case Study and the other base on an Oberlo blog post: https://www.oberlo.co.za/blog/best-dropshipping-products-spring-2018
These were the Audiences I created:
Based on Tim's case study:
Based on the Blog Post:
I created two ads, a Carousel Slide Show Ad and a Single image ad. Both these ads ran on both these audiences for this period.
The Carousel ad looked like this:
The Single Image Ad looked like this:
These ads were optimized for Content Views, and I've edited the placements to show only on the News Feed and Right Column.
I had an ad budget of $5 per day per ad ($20 per day total for the 4 ads), and the Optimization & Dilivery section looked like this:
These were the results after 6 days:
As you can see, these results were not impressive at all.
I've done some further research to create my own audiences. This was today, so I'm still busy with it, but so far my target audiences looks like this:
For the Sunglasses:
For the Watches:
This research was based on:
- Big brands for Watches and for Sunglasses
- Popular and top magazines for Watches and for Sunglasses
- Fashion Events
I still have a budget of $5 per ad, but I realized now that reach and conversion on this budget would be way to low. I can increase it to $10 0r $15 per ad, in order to test it for a few days, but I don't want to waste too much money.
I also decided to change to "Slide Show Carousel Ad" to a "Single Image Carousel Ad", I don't know if this will make any difference. I figured that this Carousel ad is best to display a few products instead of just one. This way I can target both men and women, or do you think that this strategy might be wrong.
I would appreciate any advice and/or assistance, I'm a complete newbie with FB Ads, and my budget is running out
Thank you for offering to help me out! I'm willing to try anything to make this business profitable.