Thought I'd just post an update quickly.
I found someone to assist me with my FB ads, and hopefully, I'll have some feedback within the next week or so.
So far I've generated 3 sales over the past 2,5 weeks, all from the Google Shopping app in Shopify. Even though I'm extremely grateful for the sales, I'm still not happy with the results. I'm currently busy analyzing the data to see how and where I can improve. With 202 Clicks. That's a ratio of 1:67.
According to Shopify statistics, my total ad spend to date is $97.14 and total sales are $145.98. My campaign is earning $1.50 in sales on every $1.00 spent on shopping ads.
I did create another campaign in my Google Ads account, which I have spent about $100 on, but as I've said, all the sales came from the Google Shopping Campaign.
However, with regards to my Giveaway that ran the entire month of September, these results were way more impressive:
This resulted in the following:
Wooodster Facebook Business Page: From 29 Likes to 395 Likes
Wooodster Instagram Account: From 23 Followers to 325 Followers
Wooodster Twitter Account: From 0 to 328 followers
Email Subscribers: From 5 to 1,494
My giveaway valued at $185 will only cost me $70. This means that I paid $0,05 USD per email address. Even though no sales resulted from this, the objective was to get email addresses for Email marketing and retargeting. So with this, I'm very pleased.
I'll keep you posted on any further results/findings.