@Rakesh241 I trust you've already considered Social Media Marketing; it has the ability to make a brand, especially in the beauty industry. There are many different social platforms such as Facebook, Instagram, Pinterest, Twitter which allow brands to build trust and give a sense of community online, which leads to loyal followers and brand advocates. The most important benefit is to increase brand awareness at an effective cost, allowing you to get one step closer to a wider group of customers.
Social Media Marketing helps your customer service to be more efficient and increase your level of transparency to your business which is great from a customer perspective. Indeed, customers tend to prefer direct communication on social platforms such as Facebook, helping you to provide them a quick publicly posted answer which will benefit other customers as well.
With social media rapidly changing the way beauty brands connect and communicate with consumers, you can share content faster and easier with the public than ever before.