Wait… there’s more options than Instagram Influencer and Facebook Ads?
When you’re getting started with dropshipping and it's time to market your store, you’ve normally got two options; Instagram Influencers and Facebooks Ads. But, what if we told you there’s many more platforms to share your business with potential customers?
Dropshipping is just a fulfillment method, it doesn’t require specific advertising types to work. If you think about it like any other business, your advertising options open up, and so do your sale possibilities! I’ve compiled a few of the other methods and platforms that dropshippers have used to ring in sales. Remember, if the majority of dropshippers use Instagram Influencers and Facebook Ads, that leaves the other options much less competitive for your niches!
Thean, a community member here, was running Facebook Ads for his business and not able to nab that first sale after extensive reading and testing of his ads. After switching to Google Adwords, he nabbed his first $60 sale!
Google Adwords allows you to run your ads on Google Search Results pages, Youtube videos, and partner websites. Here is a great introduction to this marketing method from our eBook library. It does take some work to test and monitor what keywords will work best, but if you are willing to put in the time, it can certainly be worth it. If you’ve got the resources and are looking for some help, Clever Adwords is a reputable Shopify App that builds the campaigns for you.
One of the reasons Google Adwords can offer better results than Facebook Ads is because of intent. Think about yourself as a customer in this example. When you’re browsing Facebook, you’re normally not thinking or intending on buying sneakers. When a sneaker ad shows up, it disrupts your browsing experience and therefore needs to be excellent to actually grab your attention. However, if you look up sneakers on Google, you already have the intent to shop. When a sneaker ad then shows up on Google, you’ll be much more inclined to make a purchase!
My colleague Ashley was an experienced dropshipper, but even she was having trouble with Facebook Ads until she stumbled upon Pinterest as an advertising method. She took a Lynda course on Pinterest advertising and decided to give it try. She was seeing sales rather quickly after!
Pinterest is an amazing platform to consider advertising on because it’s got a thriving and dedicated community. If your niche has it’s audience using Pinterest, you really should consider it as an option. When researching your audience, make a Pinterest account and follow related topics to see how often people are pinning and engaging with it.
When advertising on Pinterest, you’re simply making a post (or pin) shoppable. It’s effectiveness is partly due to how your post blends into various boards and your profile. When you see an ad on Facebook or Instagram, it feels very disruptive. It’s a labelled ad and normally not something you were looking for. From the sellers end, it’s only there for a limited time and doesn’t allow you to build a rapport with your potential customers.
With Pinterest, you can make your product blend with related content that your customers want to see. This gives you a chance to establish your brand in a natural and organic way. Additionally, your shoppable pin is permanent and doesn’t disappear after the campaign is over or the influencer deletes the post. This means that after you are done advertising, it will live in your board and related tags, and can continue to bring in sales for you! If you’re interested in learning more, here’s a great write-up by Oberlo on how to get started selling on Pinterest.
Organic Social Marketing
Many new dropshippers feel that they must do paid advertising, or otherwise there is no hope or option to market their products. That’s not the case in the slightest! Although paid marketing certainly makes things easier, if you don’t have money you can substitute it with time. Recently, there was a success story published of two girls who started bringing in sales through the use of Facebook groups. Here’s the story if you’re looking for some inspiration!
Facebook groups and other communities like Reddit are a gold mine of potential sales. Engaging with the communities there is the purest form of advertising. Of course, you don’t want to approach it with a sales pitch, but simply share content and engage with people. Think about it as an 80/20 rule. Give content, resources, or simple engagement 80% of the time, and afterwards you can ask them to check something out for the other 20%. You’ll have established trust and been able to build your brand with them. If anything, you’ll get to know your audience better and can start tailoring your branding, product descriptions, titles and ads in the future in a more productive way.
I hope this article has helped you all think about some more innovative ways to get your brand and product advertising out there. If you’ve tried some of these methods, or there’s another platform you’ve found to work, please share it below. I’d love to hear your thoughts!