Your store looks great, and I love the desert theme. I agree that taking your own pictures will help you improve your conversion rate and build trust.
Your homepage looks excellent - the images you currently have are good quality, and are very appealing.
Consider changing the name ‘Explore’ in your menu to ‘Shop’ - it’s more direct and straightforward. This way people will know what to find here after they click. Explore can mean a blog, or a lookbook etc. Changing the name can also help you improve your conversion rate.
Consider dividing your products into separate collections and displaying them right under your Shop link [don't hide them]. This way, people can jump right away into the category that interests them the most. It will improve the store navigation and the customer journey. It’s a good practice to reduce the number of clicks that lead to the sale, so simplifying the navigation can also help you improve your conversion rate.
Your main collection now has 12 pages to go through - that’s a big challenge for an online shopper
Your product page looks great, and I’d recommend optimizing it further, in order to display your Add to Cart button above the fold. The button at the moment is hidden from view, when someone clicks on your product page:
It can give an impression that the item is out of stock, as some shops disable the button if the item is not in stock. Make sure to optimize your product page template, so the button is visible above the fold [the area without scrolling down].
You can do it by moving the variants underneath the button, or displaying them as a drop down form [so not all choices are displayed at once, but only one line of form is displayed, from which people can choose their model]. This will reduce the space the variants currently take and help you move the Add to Cart higher on this page.
You can also look into reducing the size of the header area - it takes a lot of valuable space on your web pages, pushing the rest of the website content down, and out of the screens. Look into having a smaller, horizontal logo, that will take less space in the header area, and that can also help you improve your store layout and your conversion rate.
About us page looks great. Consider also adding longer content here, and add more info about your brand and your team. It’s a great place to introduce yourself and tell your visitors who’s behind the scenes. This page is perfect for building trust, so don’t miss out on the opportunity to build a rapport with your customers. Trust plays a huge role for online shoppers - people love to know who they are buying from and a great About us page with your image can help you earn extra points and improve your conversion rate.
FAQs page - it’s great you have this page here too - make sure to add more content here, to cover typical questions people might have, like shipping time, returns policy, contact details etc.
Shipping page looks great - consider also adding a table with the delivery rates and shipping times, so people can locate this info right away without reading the content. Some people like to shop quickly and scan the content without reading. They want to digest as much info within a short period of time [they shop on their lunch break, or on the way to work], so making it easy for them to scan this page, and find the delivery fees, and shipping times, will make the purchase process easier for them, and effectively can help you improve your conversion rate. Everyone shops differently, so if you make your content user-friendly for as many different shoppers, it’s better for your bottom line
Contact us page looks excellent. Consider also adding a message form to this page [if you use page.contact as a template for this page in your Shopify admin, the contact form will be displayed automatically]. This way people can contact you directly from your website. Consider also hyperlinking your email address for a 1-click-contact.
You blog regularly, which is great - your content is entertaining and engaging - great for keeping people browsing your website; perfect.
Make sure also to open the social media icons on your website in a new tab, so you don’t lose the valuable traffic. Please check this helpful guide: https://help.shopify.com/en/themes/customization/navigation/open-external-links-in-new-browser
Your social media content is incredible! You have a very strong branding, very appealing to the potential shoppers, which can help you differentiate yourself from the competition.
If you are not selling in the volumes you’d like - I agree, you need to look into changing your current marketing strategy. Make sure to define your target audience - in a detailed way so you know exactly what they are interested in, which platforms they use, what kind of content they share on social media, which blogs they read, which discussion groups they joined etc.
Then, you will know where to be present and active to connect with them. That’s the best way to get traffic from your most relevant audience. Check this detailed post on how to create a buyer persona for a winning marketing strategy: https://ask.oberlo.com/d/8991-haven-t-made-sales-yet/11
If you’d like to learn more on how to improve your conversion rate and create a marketing strategy for your niche, make sure to book your 60 minutes consultation today. I can then prepare a custom strategy for you, which you can use when promoting your products. Click here to book your consultation today: https://calendly.com/rockpapercopy/skype-consultation/
Hope it helps, and if you have any questions regarding driving free traffic, please email me at email@example.com
Shopify Partner | Ecommerce expert
Rock Paper Copy