Data is essential for ecommerce businesses. Thus missing or inaccurate data can harm a business. Declining traffic could indicate a drop in your organic search rankings, which could point to a keyword optimization problem. It could also indicate a lack of key data on product descriptions, which are therefore missing from search engines.
Poor product content can translate into unfavorable business outcomes. For example, 40% of customers returned an online purchase because product descriptions were inaccurate. What’s more, 30% of customers abandoned their shopping carts for the same reason. Making matters worse, 86% of customers indicate they’d be unlikely to continue supporting a business that had inaccurate product descriptions.
While it might take some time and resources to make sure product data is pristine up front, those investments will likely return significant dividends down the road.