I was using Refersion a year ago. We used it for managing our refer-a-friend program as we ran our general affiliate campaign on WebGains.
It served it's purpose well, but it didn't look very advanced
The way I'd approach affiliate marketing:
Existing Customers: Include CTA buttons to sign up for the program to all my existing customers (e.g. you could put a link to your transactional emails saying "hey, recommend X to your friends and earn up to $40 per sale!").
Influencers/Affiliates Build a list of potential bloggers, Instagram influencers and affiliate websites and reach out to them with a simple emails sequence. Your first email could ask for permission so it doesn't look overly promotional, e.g.:
It's Tomas here from Oberlo. I hope you're doing well!
I love your [blog] and I was wondering if you’d be interested in an affiliate partnership with X.
Oberlo is a dropshipping automation tool that allows users to launch a store within minutes and automate their eCommerce dropshipping inventory management.
If you’re interested in an affiliate partnership, just hit reply and I will be more than happy to send you more details.
--> If you don't receive any reply you could send a follow-up message:
It’s Tomas here from Oberlo.
I was wondering, have you had a chance to review my last email regarding X and you establishing an affiliate partnership?
Our affiliates earn 20% commissions on every sale that comes through your recommendation. That’s up to $40 per customer!
Let me know.
This way you can streamline your affiliates recruiting process and scale it by sending hundreds of such emails sequences every day
Also, after you grow your affiliates lists, it's good to re-engage with them by sending newsletters about your upcoming sales, new marketing materials, etc. If you take care of them, they will be more motivated to make sales for you.
It's probably nothing new. I just tried to lay out what I know and hopefully, someone will find it useful.