I am not the author of this post but can answer to your question. From my own experience, I can tell you that website design is very important for profitable e-commerce. It must be creative and attract new customers. When I created my own web site, I realized that I have a lot of interesting ideas for designing my site and this young team helped me realize them. http://www.designgrafico.com Now my ecommerce web site is vibrant and attractive and my business brings me more than $ 5,000 a month. I wish you success.