Pro Advice: Must-Have Menu Pages
After seeing hundreds of dropshipping stores one of the vital components I see missing in the majority of them is a completed menu. If you visit other online stores and look at their menus at the top you’ll notice a few standard pages in most of them. You might have seen these so often that if they weren’t there you might even be suspicious (and so will your customers)! It’s important to include these in any store as it adds a level of continuity that customers are used to and makes them feel comfortable while browsing.
According to Hubspot over 50% of customers expect to see an About Us page! This page tells your customer about you and instantly allows you to make a personal connection. Many customers seek out businesses that are individually owned because they want to have a relationship and know who they are supporting. Your customer will be more inclined to make a purchase if their values align with the stores.
Your About Us section can include a mission statement, details about you or a history behind the store and the brand. If you don’t have one, make one! For niches I’m not an expert in I research popular stores and try to mimic the style of the About Us page in my own words. Or I use one of the templates here and then change it up slightly.
Try to think about and draw on the lure of small businesses that you support. Although many times the products are available elsewhere or even cheaper you still go out of your way to support that brand and person. Since your customer can’t meet you physically, this is where you need to make that connection happen!
A Contact Us page is vital so that your customers know that you are reachable. This is important to have for new and recurring traffic. For new traffic it puts the customers at ease knowing that if they purchase from you and something comes up they will have a way to contact you. It solves a majority of the “what if” problems and will help with that first conversion.
For recurring customers they know that if there are any products they are interested in or have questions about they can contact you as well. In my experiences I have found that most customers do not reach out but are happy to have the option there. You can link to an email or invite them to follow your page on Facebook (bonus another page like) and reach you there.
A Shipping page is an absolute must to be transparent with your customers! When you are dropshipping your shipping is going to take an average of 15-25 days with ePacket or 8-15 days with USPS. Although this is quite fast coming from around the globe your customer may not know that at first and so it’s important to inform them. This will save you from chargebacks and returns in the future so you want to clearly outline how long it is going to take from ordering to processing to delivery.
It’s a great idea to include a tracking guide as well so that customers know how they can track their own orders. I would suggest linking them to 17Track and letting them know once they receive the tracking code it takes about 5 days to become active. Customers don’t mind waiting as long as they know beforehand and they are able to track their order.
Here you can find more information about how long delivery will take with business days to help add to your page. You will also find a delivery calculator which you can include for customers so they don’t have to count it out themselves (just make sure to remind them it’s business days)!
Your store should have a Returns page so that your customers are aware of the amount of time they have to decide on the purchase once they’ve received it. Most stores usually have a 30 or 60 day return policy once the product arrives and will only accept it as a return if it’s in perfect condition.
You can decide what your store’s return policy is but it’s imperative this is made clear to your customers so you can reference it in the future if needed. Normally I include the Returns page in the footer menu so customers don’t have it as the first thing on their mind when shopping but can easily access it.
If you’re looking for some technical help you can click here to see how to create a page and here to see how to add it to your main menu or footer.
Although none of these are required they should be on your to-do list! They won’t take you long to create and will make a big impact with your customers. Are there any other pages you think are necessary to have? I’d love to hear your thoughts!