Today it's not enough to showcase your products with a simple description and color option.
Your client is more sophisticated.
And your job is to keep them craving for more with EXCELLENT product visuals.
I talked to Blue Hamel, the Social Content Producer at Ogilvy & Mather and learned a lot about visual trends in E-commerce. Here are the main takeaways:
Use animation. Here is what Blue thinks about a visual part of the e-commerce business today: “Animation attracts the consumer because it brings a story to life.” So, tell a story with your product and make it more engaging. It surely will make you stand out in the market.
Use 360° Product View. Btw, experimenting with 360° product views brought Golfsmith.com an increase in conversion rates that were at least 10 percent – and for some products up to 40 percent more conversions.
- Leverage video content. Cathy McManus, the Stacksandstacks marketing director, says that shoppers are 144% more likely to add a product to their cart if they’ve watched the product video than if they haven’t. The types of visuals you can create:
➡ Instructional videos. 73% of consumers say that they are more likely to buy a product if they watch a branded video that explains the product or service.
➡ Catwalks. 96% of consumers find videos helpful when making purchase decisions online. It’s hard to imagine the beauty of a folded dress while walking down the street or understand how exactly that shirt will fit you.
- Hacks for product photos. Some of them may seem obvious. At least, you could use this as a checklist to make sure everything works great.
➡ Always use large images. FYI, Skinner Auctions tested whether increasing the size of their product images from 250 pixels to 350 pixels wide would increase conversion rates.
Their results were astonishing with 63% more of visitors starting the bidding process and a huge 329% more visitors completing all the forms necessary to make a bid.
➡ Use images with high-resolution. Your visitors zoom into your product to see fabric structure and fine details. Make sure the images aren’t blurry or pixelated. They are HUGE NO-NO.
➡ Make it clear. Is it clear from the photo what you sell? You sell a product first, not a photo composition. You can attach an additional photo to show the atmosphere, but it shouldn’t be the one and only.
➡ Product carousels. Why not take three to five photos of a product from different angles, or close-ups of certain features, and upload them as part of a series behind your awesome hero photo? This will enhance your visitors viewing experience compared to using only one photo.
➡ Background consistency. The rule of product image backgrounds is that the background should not conflict with or distract the viewer from the product. It seems to be clear. But what is often neglected is a common picture of your product collection.
Need more visual examples? You can check out them and get more ideas for social media visuals here.
Make sure you’ve stolen and implemented some ideas.
Any questions or feedback? Share it, please! I'm here to answer.