shopifydude Yeah I wish I could tell you what my Facebook ad strategy is but I've never ran one single ad campaign through Facebook. I'm still trying to figure out why they keep deactivating all of my payment methods yet never respond with anything besides a generic automated e-mail that says "suspicious activities."
I've had to use Google AdWords, Pinterest, Reddit, IG, and a little bit of Twitter (I don't think this one is helping with anything at all though).
Like you, I also have consecutive days where I won't get a sale -- like two or three days at the most. They worry me because of my daily spend (also $20 a day now) but for some reason, on the third or fourth day I'll get multiple orders all of a sudden. Or maybe one or two orders in a day with multiple items. I can't explain it but like, it gets me out of that rut. Now, I'd rather these sales be a daily occurrence though but I'm trying to be patient as well. This past week has been one of my best weeks though, and I attribute it to getting rid of unnecessary broad keyword matches and really zeroing in on search terms, including/excluding each term, etc. I really love this feature for Google AdWords.
I'm getting less traffic, but the traffic I've been getting I feel are more "interested (unique) clicks" than before. Like I think I'm really honing in on people searching for the products I'm selling. My bounce rate has decreased as well. Different page views and time spent on my site have also increased a bit. I hope this trend continues. I'm still trying to improve on this though, as well as other things.