shopifydude Yeah, I have zero experience with Facebook ads other than the constant deactivation by their security algorithm. I've basically given up with them. I'm doing well with AdWords though.
As far as audience goes, I'm basically uploading the same exact settings that the AdWords expert set up for me in the beginning. I think I may have gotten lucky with the build they set up for me because that one has paid off well. I've heard of others from message boards and comments on YouTube making opposite claims. But in any case, I've copied the same exact settings and bid strategies as well as max CPCs, etc. for my other builds that I've created myself and half of them have paid off well so far. The other ones that fall below a 3% CTR and a low positioning I basically kill after a week if they don't improve. A lot of people say to give it more time but I guess I'm a bit impatient with these things.
Of my three current campaigns running (US/UK/AU), the lowest CTR is at 4.26% and it's been running for almost a week with 3 conversions.
And monitoring my search terms daily has helped tremendously. I cannot stress this enough. In the beginning, I didn't care about these things but since I've started monitoring them every single day, my Analytics numbers have vastly improved. Bounce rate down about 18% (from 78% to 60%). Pages have gone up from like 1.8 to almost 4. People are staying well over 3 minutes, up from like less than 1 minute when I first started. And these numbers continue to progress, so I'm happy with these numbers.
The thing that I realized is my clicks have been cut in half or more, but the conversions have gone up. Simply, it wasn't about how much clicks I could get to my site. I guess that would be good if my site were a blog or something, but it's a store, so what matters more is how interested these clicks are. There's no point in having 400 clicks and they bounce right off in less than a minute. I'd rather have 75 clicks and a small percentage sticks around and convert. Even if it's at 2-3% conversion.
Speaking of conversion, my current overall rate is at 2.76% right now. I've heard of people having 10-11% conversion rates but from where I'm at, that seems a bit too impossible right now. I'd be happy with 5% though.
But overall, I'm just happy I'm starting to get sales on a daily basis. I'm hoping it isn't just the Christmas/Holidays buying frenzy and that this continues beyond that but we'll have to see.