The “Try Everything” First Sale Story
Please note the store URL will not be shared as the products listed would be subject to potential over-saturation by competitors
This wasn’t Ashley’s first dropshipping store, it was her third. She was determined to find success and learn from her previous mistakes. She had tried a niche she liked, a niche she didn’t like and finally decided to try a “general store” with a variety of different products.
When I interviewed her and asked why she changed from niche to general, she said “Although I had always read niches were the standard, I actually didn’t have any luck with them. I saw many merchants on Youtube who had general stores and figured it wouldn’t hurt to try.”
It was refreshing to hear that regardless of what she had read was the “best way”, she was open to trying another method. After questioning her further it was clear she still thought niches stores made sense, but since she didn’t have any success with them was open to the alternative.
As this wasn’t her first venture, Ashley set up her Shopify store to be bright, full of products and have clear sales funnels. She wrote out all the products descriptions and made sure she had all the necessary contact pages so customers would feel comfortable to shop.
The store-setup normally follows the same guidelines and I was excited to get to the next fork in the road: Instagram Influencers or Facebook Ads? When it comes to marketing for dropshipping, most either hire an Instagram Influencer to shout them out, or learn to build audiences and run ads on Facebook. Some tutorials online suggest both, one before the other or just one by itself.
When I asked Ashley, she told me her initial marketing attempt was through Facebook ads. She had experience in creating the ads and audiences, but after running some ads she was still without sales. Naturally, I asked if she decided to jump ship, like many, and start looking into influencers to hire. To my shock, Ashley told me she actually decided to give Pinterest a try.
Although I have heard of using other social channels, I had not met many dropshippers who actively used them. Ashley told me she had stumbled upon a Pinterest Marketing course on Lynda.com and put what she had learned into practice. She said she spent about 20 minutes a day for 4 days when it finally happened, her first sale!
Not only had Pinterest brought her a sale, but she explained that her store’s board was regularly bringing in new traffic. When I asked her to reflect on her Pinterest experience, she said, “I’m going to keep learning and using it. It’s been so much better than Facebook advertising. However, the Pinterest platform would probably be better for a women’s or fashion dropshipping store.”
It was refreshing to see how a merchant went from having a niche store and advertising on Facebook and Instagram, to a general store advertising on Pinterest. Ashley’s “try everything” mentality is what sets successful dropshippers apart from quitting ones.
I hope this experience gives you a fresh perspective on some of your assumptions. After speaking with Ashley, I have gone through all my stores and re-evaluated everything that was chosen “because that’s the way everyone else does it.” Have you ever broken from the path with dropshipping? What were your experiences? I’d love to hear in the comments down below!